by Sarah Newcomb | Jul 16, 2024 | Category One
Peloton Media, a pioneering digital marketing agency, celebrates a decade of success this month. Founded in 2014 by CEO Laura Gaggi, and led by President Katie Wolf, Peloton Media has been at the forefront of the digital advertising revolution, constantly evolving to...
by Sarah Newcomb | Jun 28, 2024 | Category One, Uncategorized
By: Katie Wolf There’s been a lot of buzz about AI in advertising, but how can marketers really benefit from all these advancements? At Peloton Media, we’re no strangers to AI. For instance, programmatic advertising uses AI through machine learning to automate ad...
by Sarah Newcomb | Jan 17, 2024 | Category One
Written by Laura Gaggi and Kajal Jain The dramatic shift in consumer digital behaviour that was sparked by COVID has accelerated the need for marketers to achieve much better ROI on their digital media investments. As an independent trading desk, Peloton Media plays a...
by Sarah Newcomb | Jan 17, 2024 | Category One
By Alizeh Rasool and Laura Gaggi Introduction One of the largest studies ever done on marketing and advertising effectiveness called The Effectiveness Code was launched this year at the 2020 Cannes Lions International Festival of Creativity. James Hurman, the founder...
by Sarah Newcomb | Jan 17, 2024 | Category One
By Alizeh Rasool and Laura Gaggi We all know that this year’s Holiday Season is going to be different in so many ways. This has created its own set of unique problems for retailers and marketers. The fact that 48% of Canadian Holiday shoppers plan to purchase most or...
